What makes a burger good? There are certainly different grades of meat, but really its just a grilled hunk of beef.
So what's left? The toppings. The Big Mac has the mysterious "Special Sauce." The Shake Shack has the eponymous "Shack Sauce." The Red Rooster is sneaky -- they sneak some mayonnaise on the bun. You don't necessarily notice that it's there, but when you eat the burger, you think, "That's a good flavor!"
When I'm trying to figure out what to have for lunch, I'll stare into the refrigerator, finding nothing, until I notice the jar of sandwich-sliced dill pickles. Then I'm set, because in my opinion, the pickle makes the sandwich. I'll even stand for the low-fat mayo.
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