Wednesday, July 15, 2009

Shake Shack

How long does it take to become a New York landmark? No time at all if you ask the Shake Shack people. Like many who don't live in Manhattan, my first exposure to the Shake Shack was at Citi Field, in the section of food that's dedicated to local restaurants. I assumed that the Shake Shack was some old-time Coney Island place that had been there forever.

Wrong. They opened a location in Madison Square Park in 2004. Retro burgers, shakes, etc.

Which raises the question: How long to you have to be in a place until you can boast about how long you've been there? I see signs now that say "since 1994" and I think, big deal. I've been here "since 1962."

Age definitely warps perspective.

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